How Does Paper Packaging Help Reach Millennials?

By Elizabeth Summers / January 23, 2019 / No comments
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More and more businesses are trying to reach millennial shoppers. There are a whole host of ways to do that, but one of the simplest and most effective is using paper shopping bags instead of plastic.

Here are just a few reasons why millennials often respond well to paper packaging.

Good Value

Like any other demographic, millennials like interesting designs. However, they also tend to be very conscious of value – in general, millennials are more likely than others to be put off by needlessly expensive packaging. It isn’t hard to see why paper packaging is a great way to reach them. It looks great, but it’s still very inexpensive.

Eco-Friendliness

More than any other age demographic, millennials are concerned with eco-friendliness. While most people have been forced to make environmentally-conscious changes, millennials have grown up with those changes, so they’re more likely to be turned off by single-used plastics and more likely to consider how easy certain packaging is to reuse and recycle. Paper bags are extremely easy to reuse and recycle, and they come from sustainable sources. They’re a big win for any business looking to appear more eco-friendly.

Evocative Style and Feel

Millennials want more from the shopping experience than products alone – in most cases, they want shopping to feel like an experience, so using packaging that ties in with your brand is a very good idea if you’d like to court them. Paper bags are a great way to go. If your business is trying to foster more of a nature feel, plain brown paper works well. If you’re hoping for something fun and vibrant, printed paper is perfect. If you need luxury, go for lamination and ribbon handles.

Prompts Participation

Finally, millennials like to participate with the businesses they frequent – that means staying connected. By printing paper bags with QR codes and social media information, you’re encouraging younger shoppers to stay in touch even after they leave your store. That means they’re more likely to turn into repeat customers.