Navigating the Legalities of Writing for the Web

By Elizabeth Summers / October 13, 2017 / No comments
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If you were to take a sneak peak of the number of domain names which are registered daily via one of the many credible web stats analysis portals, after getting your mind utterly blown, your mind will probably be further blown by the consideration of just how much content gets generated and published online. Obviously not all of that content generated in its droves and by the split-second is legit and in fact I’d go as far as saying that most of that content is purely for sales purposes.

I mean think about it – when was the last time you weren’t looking to buy something and yet when you searched the topic related to whatever it is you wanted to know you actually found some useful information clicking through the first result indexed by the search engine you used? Marketing, advertising and ultimately selling is the name of the game, which is why some of the most valuable information is contained within the virtual pages of info products like e-books and courses, so it’s always a matter of investing your time versus your money in order to get to the information you’re looking for.

If I’m to flip things right around and look at all this from the point of view of the writer, the content producer, writing for the web is not without its challenges. It isn’t simply a matter of using the first page of the search engine results to cook up some e-book about whatever hot topic is indicated to be a search trend – no. There is a whole lot to putting together a legitimate info product, although again, many so-called authors of these info products like e-books and the like don’t quite follow publication standards which are in place to maintain the integrity of the whole web publishing industry.

Then you get the many bloggers who just hammer out 300-word articles stuffed with some rather unnaturally occurring keywords, clearly focussing on the Search Engine Optimisation (SEO) aspect of their entire endeavors. It seems like these guys have really done their research and read up case studies of different marketing agencies (see for reference) For these guys it’s often just about jumping on the bandwagon of the next trending topic and trying to get their own slice of the associated sales market.

For any legal professional seeking to make some good money while building a name for themselves, the various copyright infringement cases just waiting to be explored online should perhaps be up for some serious consideration. Otherwise for the mere web publisher such as myself, I make sure to protect myself from what can otherwise be some very expensive and crippling recourse down the line, should the likes of Google decide to work with powerful legal teams to get some recourse over copyright violations.

What I always ensure to do is back up anything I publish as fact with some research that comes from legal experts such as Christensen & Hymas, in the process stating very clearly that I myself am not a qualified professional in that specific field, but merely a consumer who has some valuable insight to share based on my personal experience with whatever the subject of the topic I’m discussing is.